KEYWORD RESEARCH SERVICE
Keyword Analysis – the Basics
As you move further along the demand curve from simple single word keywords such as "mortgage" to a little more descriptive such as "find a mortgage' competition often reduces, and the keyword becomes more commercially valuable.
Why Choose Ramzes Advertising for your Keyword Research Service?
Testing potential keywords via a targeted AdWords campaign before going live with a full-blown SEO strategy has the benefit of delivering good solid conversion data so that you can calculate the keyword value prior to investing in Off-Site SEO.
It is inescapable that successful search engine marketing does require you to know what your customers type into Google, Bing and Yahoo search engines. Not only that but some of those searches will not be from potential customers who want to buy your products or services. So, it's equally important to find out which searches lead to sales, enquiries or other types of conversion, important to your business. Ranking on the "right" keywords is be the difference between success and failure for your online business portfolio
Targeting the correct keywords starts with comprehensive keyword research and analysis. This is the foundation to success and one of the most important activities responsible for generating high and improved online returns. Data generated here will help your SEO, your pay per click and help you write content for your website and social media sites – content that is relevant to potential future customers.
Over 10 years' experience managing SEO and PPC campaigns
We use advanced keyword research techniques and technologies to uncover the terms not readily available elsewhere
We provide comprehensive analysis of important metrics such as search volume, keyword value, commercial intent and competition.
Straightforward, clear and concise service delivery pricing
In short Ramzes Advertising provides you with full and comprehensive keyword research that is used to target your customers at any point along the buying cycle and supply chain
We use advanced keyword research techniques and technologies to uncover the terms not readily available elsewhere
We provide comprehensive analysis of important metrics such as search volume, keyword value, commercial intent and competition.
Straightforward, clear and concise service delivery pricing
In short Ramzes Advertising provides you with full and comprehensive keyword research that is used to target your customers at any point along the buying cycle and supply chain
How Do I Get a Quote for Keyword Research?
To find out more about Ramzes Advertising's Advanced Keyword Research service simply complete the enquiry form to the right or call us free on 818 464-5905
Understanding the Search Term Demand Curve
Most new businesses think of keywords in terms of "I'd like to be No. 1 for 'x' term.
Effective keyword research must consider:
• What part of the buying cycle this keyword is addressing?
• Long tail or low traffic keyword strategies
• What is the commercial intent behind the search?
• How expensive is it to target this keyword?
• What are the effects of competition on your likely success rate?
• What is the ROI potential?
Effective keyword research must consider:
• What part of the buying cycle this keyword is addressing?
• Long tail or low traffic keyword strategies
• What is the commercial intent behind the search?
• How expensive is it to target this keyword?
• What are the effects of competition on your likely success rate?
• What is the ROI potential?
Ramzes Advertising keyword research will expose search logs and trails, terms such as "5-year fixed rate mortgage rates". These keywords offer much greater commercial intent. They are nearer the end of the buying cycle and they are likely to convert better and yield better returns.
Google AdWords PPC Testing?
Most new businesses target search terms without knowing which ones will convert. This generally results in:
• A poor return on investment,
• Disillusionment with online advertising
• or where an SEO service is employed, loss of trust in the SEO services being provided.
• A poor return on investment,
• Disillusionment with online advertising
• or where an SEO service is employed, loss of trust in the SEO services being provided.
Example:
If a PPC search ad generated 4,000 impressions in 24 hours of which 100 visitors came to your site and 3 converted for a net profit of $300, then a single visitor for that keyword is worth $3 to your business. Those 4,000 impressions in 24 hours could generate a click-through rate of between 10-36% with a number 1 Google ranking.
Likewise, if no conversions are recorded, you save yourself the lost investment in chasing search terms that do not ultimately provide a return.
If a PPC search ad generated 4,000 impressions in 24 hours of which 100 visitors came to your site and 3 converted for a net profit of $300, then a single visitor for that keyword is worth $3 to your business. Those 4,000 impressions in 24 hours could generate a click-through rate of between 10-36% with a number 1 Google ranking.
Likewise, if no conversions are recorded, you save yourself the lost investment in chasing search terms that do not ultimately provide a return.